Logo Design – What it means for your company?

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A logo, as simple as it may sound, is perhaps the most crucial of all elements when it comes to branding and creating an identity. A logo is something that appears first to any customer you may target. Indeed, no customer can be assured of the services or products that a company provides until they buy them. A logo, being the first candidate to be reviewed by any potential consumer, stands to be the sole point of contact between you and that customer.

Logo – A Mystical Symbol

For most of us, a logo may simply mean an icon or a work of art that does nothing more than help a company identify itself easily. However, it is more than just a name. It is something that gives a company its identity and creates its image in the minds of consumers. Just like your name is your identity, a company is represented by its Logo. Without one, no one can refer to you easily or identify with themselves.

 

 

Wondering why is it important? That’s because of the way our brain memorizes things that we see. It captures images and stores them for long. While you may forget about the company’s name, you will remember the symbol. A company needs a logo not to become noticeable but to have a differentiating factor among a multitude of other companies striving hard to emulate one another.

Nevertheless, the story does not end here. Just like your name has a meaning, a logo has to have a meaning in order to have a long-lasting effect on the consumers’ minds. This is why so many well-known organizations such as BMW, Apple and Mercedes have logos that symbolize something. The meaning is quite mystical but when someone deciphers it, the brand gets a life of its own. Let us take Amazon’s logo as an example. All of us must have heard of Amazon, the great e-commerce giant created by Jeff Bezos. Amazon’s logo is characterized by an arrow that starts from the letter A and ends at Z. This actually symbolizes that Amazon sells everything from A to Z. A more creative example would be FedEx’s logo. The E and X at the end is not actually an E and an X. If you look closely, it is an arrow that is pointing forward. This represents FedEx’s ideology of moving forward.

Therefore, logos are quite important. Why else would companies spend millions of dollars in just getting a piece of graphic design stamped on every product or service they sell.

 

Branding and Logo

A brand name is all a company needs to make its services and products known. Without it, no matter how good a company may be, it will cease to exist. However, merely a name cannot ensure sales; it is the quality of the offerings that makes the difference. Also important is the way a company deals with its customers, the methods adopted to produce goods and the logo that represents it to the world.Hence, a logo may not be everything, but it is definitely an important part of the entire branding process.

 

 

A logo should be consistent with your branding strategy too. Apple’s logo symbolizes the forbidden apple from the Tree of Knowledge portrayed in the Bible. This itself tells a lot about the brand. That it is about knowledge and quality that no one else has besides Apple. A logo therefore is necessary to reinforce the brand that the company is trying to sell. 

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Guest October 21, 2017

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