New Trends in Packaging Design

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A number of packaging designs have brought unique trends in this niche. The ideas whirling in designer’s brains forms customary patterns that perfectly connects with theme to form innovative designs.

Looking into most significant package design projects so far, few emerging trends have intended to be extremely prevalent in design and consumer products that have taken this niche to next level.

 

Luxury Of Less

 

 Luxury of Less is a trend that portraits next generation luxury product packaging which actually doesn’t require gaudy, flashy luxury brand names. It is less reliant on lavishness giving a chic quality and simple attributed style to the luxury product. This new trend packaging design’s main characteristics are defined as;

Trend Definition

Style: Subtle

Texture: Perceptible

Color Palette: Simple and soft Pastel

Emblem: Hand drawn or graphic icons

Examples: Honor, Novelty.

 

 

Ultra Pure

 

Ultra Pure is a bold brand statement. It is another new trend in package designing that provides pure and minimal brand packaging system. Ultra Pure provides ultimate expression with essence and purity of brand. Mainly, the packaging identification comes with simple abstract shapes that represent product itself. There is no branding and logos present in this trend. Instead, there is only typography in simple sans style that caters both packaging and logo.

Trend Definition

Style: Bold and straight

Texture: Nude with abstract shapes and patterns

Color Palette: Mono or Dichromatic with two to three shades

Emblem: No Conventional logo or graphic elements, simple word mark only.

Examples: The Basics, Redberry

 

 

Visual Authenticity

 

Visual Authenticity has become current mainstream of package designing. It is highly appreciated for its totally out casted theme from established corporate package designs. It endorses consumer values that have rejected complicated conventional brands. The trend is vintage inspired with more real, direct and quality package design.

Consumers’ interests have changed with current recession-oriented period. They want more from brands that rewards their trust with real connection. This factor has influenced designers to form Visually Authenticity trend which showcase quality with skill intended to reconnect with consumers.

Trend Definition

Style: Simple, vintage inspired

Texture: Raw, hand rendered, simple illustration

Color Palette: Natural color shades

Emblem: Hand written raw or sketchy word mark

Examples: Santa Cruz, Juniper Ridge

 

 

Biobased

 

Biobased is a next generation trend in package design. It is technologically twisted with biologically sustained packaging material. The trend is settled to provide pure and environment friendly packaging for brands which is highly in demand. Biobased is inspired with nature that derivates with bio-tech substrate. Its goal is to reduce carbon footprint and minimize package waste.

Trend Definition

Style: Nature, Carbon Neutral,

Texture: Edible substrates of biological material.

Color Palette: Natural color shades

Emblem: Hand written raw or sketchy word mark

Examples: Dell Air-carbon plastic bags.

 

 

If you are looking for packaging design or have any further queries, simply comment below or contact us through our contact us form or tweet @designcrews. You can also email us at This email address is being protected from spambots. You need JavaScript enabled to view it.

 

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Guest December 15, 2017

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