Vancouver Real Estate Branding

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Vancouver Real Estate Branding

 

The real estate market in Vancouver has been getting increasingly hot. Property companies and agents throughout the city face tough competition for every client, which is why making your brand stand out should be your top priority.

 

Let’s take an in-depth look at Vancouver real estate branding and discover what you can do to stand out from the competition:

 

Find Your Specialty

 

 

 

Making your company unique has a lot to do with finding your specialty. There are three important questions you want to ask yourself:

 

Why is your agency different from other agencies?

Why should a client choose you?

What type of clients do you want to attract?

 

Keep in mind that it’s not only about your agency, it’s also about you as an individual. Here are some examples of the areas you can specialize in:

 

Local Knowledge – everybody likes a real estate agent who provides valuable information about the neighborhood. For example, you can establish yourself as an expert for local restaurants. Alternatively, you can go for the family approach and offer expert knowledge on local schools, parks, daycare center etc.

 

Specialize in Selling One Home Type –you can focus on a single home type – e.g. selling condos or high-end luxury homes

 

Specialize in Providing Services to a Single Group – focus on parents, newlyweds or senior citizens. They all have different needs and look for someone to understand their particular situation.

 

It might be a good idea to have every agent in your company covering different groups to cover a bigger portion of the market.

 

How to Transfer Your Specialty into a Company Name and Logo?

 

Once you’ve found your specialty, the next step in the Vancouver real estate branding is to find a way to translate it to your company’s name and logo.

 

Take a pen and paper and write down your idea for the company’s name and draw a sketch of the logo below it. Additionally, you can also try thinking of a slogan for your company.

 

Hire a Professional

 

 

You seem to have problems to find your specialty? Or you have an idea but you just come up short with thinking a name for your company? Perhaps you’re not good at drawing?

 

Think about hiring professionals that can help you do a perfect job with Vancouver real estate branding for your company. They will be able to breathe life into your ideas and translate them into a top-notch solution.

 

How Agents and Companies Can Benefit from Professional Branding Services?

 

Maximize Awareness – appropriate branding will get maximum results when it comes to the recognition of your brand.

 

Consistency – property market requires your brand to be consistent in the marketplace. It’s pretty simple, the more times a potential client notices your brand, the more likely he is to become your client and stay loyal to your company or you as an agent.

 

Increase Reputation – a strong brand sends a message that you are an established business or a reputable agent that knows all tricks of the trade.

 

Competitive Advantage – branding is an excellent way to increase your market share and attract new customers. Hiring a professional will deliver maximum results from branding, which will help you get a competitive advantage on the market.

 

Final Words

 

 

Branding is the most important thing you need to do when starting any business. The goal of Vancouver real estate branding should be to emphasize the uniqueness of your company compared to the competition. The process is not easy, which is why you should consider hiring a professional service to help you. That way you will be sure that your company is on the path to success. 

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Guest December 16, 2018

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